Companies usually know what or where they want to go, but most of time they do not know how to do it… Business strategy is the highway that decides how a company or an entrepreneur achieve objectives.

To draw this highway, business strategy, is very important to dedicate time to think, to analyse data and to plan different sets.

Our directives are usually very busy working on core business and have no time to dedicate to business strategy, so decisions are taken in the exact moment that they are needed, sometimes without data support.

How much a company could save if it had a business strategy plan?